Apple was born similarly to the world we are living in now, where the citizens are unaware of the other half of the world. The Apple Company developed similar technology, that is different in name. Apple attempted to infiltrated every cutting edge technology on the market, which Microsoft would not allow. The equal strength of Microsoft and Apple caused the stalemate in war because there could only be one computing technolgy. SImilarly to Microsoft, Apple rules their side of the world through devices, as Steve Jobs leads the company-nations into a digital reality. Apple attempts to bring cutting edge design to products in their virutal world. Average citizens remain blind to the CyberWars occuring and the other company-nations in existence.
Apple technology has ruled their world through inventions like:
If there was only a way for the systems to talk to one another and not have to compete for the monopoly on computing in the last decades of the 20th century, where internet was at its orgin.
Here's more information on the evolving internet history: